Autumn Winter 2026
The quiet season
Wool, cashmere and silk in stone, camel and claret. Designed in our London studio and made in small runs.
Autumn Winter 2026
Wool, cashmere and silk in stone, camel and claret. Designed in our London studio and made in small runs.
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The tailoring edit
Blazers and trousers cut from Italian wool flannel, with a soft shoulder and a clean line. Wear them together for the office, apart for everything else.
From the mill
Our knitwear is spun and knitted in the Scottish Borders from grade A cashmere. Every jumper is washed by hand and checked twice before it leaves the mill.
Look 01, the Harriet coat
Look 02, the Iris slip dress
Look 03, the Ada blazer
Why Avenell
Cashmere, silk, wool, linen and cotton. Nothing synthetic where it matters.
Made with nine mills and workrooms in Britain and Italy that we visit every season.
We make in small numbers and restock what you love, so nothing is wasted.
Send any piece back and we will mend it for free, for as long as you own it.
From the founder
“We make clothes for the life you already have. Fewer pieces, better cloth, and a cut you will still love in ten years.”
Clara Avenell, founder and creative director
The Marylebone studio
Book an hour with our studio team to try the collection, find your size in our tailoring and have hems pinned while you wait. Appointments are free.
12 Wrenfield Mews, London W1U 3DT. Tuesday to Saturday, 10am to 6pm.
The journal
