Notes from the studio

Cloth, craft and dressing well, from the people who make Avenell.

Hands pressing water from a folded oat cashmere jumper on a white towel

Care

How to care for cashmere

Good cashmere lasts for decades if you treat it gently. Here is how we wash, dry, store and mend ours in the studio.

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18 September 2026

Inside the studio: making the autumn collection

From the first bolt of cloth to the last fitting, a look at how the autumn collection came together on Wrenfield Mews.

4 September 2026

The case for one good coat

A well-made coat costs more on the day and less over the years. Here is what to look for before you buy one.

21 August 2026

Where our cloth comes from

Nine mills and workrooms in Britain and Italy make our cloth and our clothes. These are the places we visit every season.

7 August 2026

Five ways to wear the Marlow blazer

Our best-selling blazer works far beyond the office. Five ways the studio team wears it, from Monday to Sunday.

Free UK delivery

On orders over £150, next day available

Free returns

Within 28 days, from your account

Repairs for life

Free mending on every Avenell piece

Studio fittings

Book a free hour in London or Manchester

Avenell

Considered womenswear, designed in our Marylebone studio and made in small runs with British and Italian mills.

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Customer care

The Avenell letter

New collections, studio events and the occasional private sale. No more than twice a month.

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